Fourteen posts. Charlotte Homes, and a field guide to what's on them.

Before-and-after is the single highest-converting thing a contractor can post, roughly three to five times the engagement of anything else, and we have none. One job shot twice is a month of content on its own.

You have forty at five stars and not one of them has ever been posted. A buyer at this end of the market weights a neighbour's word above anything we say about ourselves. The card design is built and waiting on the words.

You held three posts in August for exactly this shape. I would rather have you strike a line now than run it and find out.

I counted these off the photographs and I would rather you corrected me than a homeowner did. If you know the addresses I can be more specific about all four.

It is the piece of this that builds authority fastest, it teaches people what to ask for, and it needs no photography, which means it runs even in months where nobody gets on a roof with a camera.

Charlotte Homes gets a lot better if the numbers become places. A reader who knows the street is a different reader. Only where the owners are happy with it.

The whole caption is about the stone and the colour coming out of the ground. If that roof is a composite I will rewrite it as a composite, which is still a good post.

Post 09 says the pans get rolled and fitted on site. If they arrive made up, the honest version of that post is still impressive and I would rather run it.

Once I have these, the small labels can carry a real spec instead of a plain name, and that is the kind of detail a competitor's quote will not have.

They let a post open on the photograph and teach on slide two, which is most of what makes this month different from the last one. They also take longer to make, so say if you would rather have nine singles.

They have been sitting for a month. If you tell me what you were uneasy about I will rework them, otherwise I will retire them and stop bringing it up.