01LINE
Caulk is not flashing.
Caption type over anything
For Will LeGrand
Nine posts, ready for your say-so.
Nothing goes out until you have been through it. Approve what is right, change what is not, and answer the questions first. Those matter most, because several captions make promises on your behalf.
- Any order you like. It saves on this device as you go, so you can close it and come back.
- Type straight over a caption to change it. I see exactly what you changed.
- Answer the questions. Some captions make promises on your behalf.
- Press Save and send at the bottom. It comes straight to me. Save as often as you like.
Step one
Questions only you can answer.
Each one traces back to something a caption says.
Post 08
Do you magnet-sweep the drive, lawn and beds before leaving, on every job?
Post 08 says you do, and says the debris leaves the same day. If it is not every single job, I will soften the wording.
Post 04
Does every customer get photographs of what you find once the old roof is off?
Post 04 promises it outright. That is the kind of promise a homeowner will hold you to.
Post 04
Is replacing rotten sheathing part of the price, or a change order?
Post 04 reads as though it is included. If you bill it separately the caption needs to say so plainly.
New post
Do you hold a manufacturer certification? Which one?
Master Elite, Platinum Preferred and SELECT ShingleMaster all require a permanent local presence, which is the one thing a storm chaser cannot fake. If you hold one it becomes its own post.
Post 07
Is there a safety record you want stated? Days without incident, EMR, anything like that.
Post 07 deliberately makes no claim. Give me a number and I will put it in.
Post 09
Happy for your photograph and your name to run on post 09?
It closes the nine and it is the only post that names a person.
Post 02
Is the crew happy being photographed and posted? Anyone to leave out, or names to add?
Posts 02 and 05 show crew members clearly. Worth asking them before this runs.
Post 01
What should the call to action be? Post 01 currently says "link in bio".
If you would rather drive to the phone number or a booking page, say so and I will set it across all nine.
Step two
How they sit together.
What someone sees when they land on the profile.
Step three
Each post, one at a time.
The picture is the post. The caption sits under it on Instagram.
02OPEN
Same crew, day one to day three
Caption type over anything
03Anatomy
A wide chimney needs its own little roof.
Caption type over anything
04How We Work
Down to the deck, every time.
Caption type over anything
05OPEN
Ridge walk, dry-in complete
Caption type over anything
06LINE
Every valley sealed before the first shingle.
Caption type over anything
07The Standard
Every man on your roof is tied off.
Caption type over anything
08LINE
We leave the street the way we found it.
Caption type over anything
09SPLIT
You will meet the person who owns the outcome.
Caption type over anything
Step four
What runs after these.
Tick what you want next and I will build those first.
How We WorkTerracotta
The job in order, numbered. You already ran 01.
The StandardWalnut
One thing you will not do, per post.
AnatomyCoast
One part of a roof, named and explained. Needs no photograph.
Anything not on these lists
Last step
Send it back.
Ready when you are.
Press Save and it goes straight to me. Nothing else needed. You can save as many times as you like as you work through it, and I will read the most recent one.